Top SEO Trends In 2018
Online visibility is a critical aspect to any businesses strategy, however the digital landscape is in a constant state of change so it’s paramount to stay on top of these changes to ensure your online presence is optimised. Google releases between 500 and 600 updates annually, with the majority of them simply tweaking their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to enhance their website traffic, customer engagement, and essentially their earnings.
User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using outdated SEO tactics can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to bear in mind for your website in 2018.
A number of users are now choosing to use voice searches instead of conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same rate, nearly 50% of all online searches will be performed via speech by the year 2020!
What this means for websites is that they should begin adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will still be an essential component in determining SERP listings in 2018. Creating valuable links to credible websites is still the most convenient way for Google to identify if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is an effective strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very valuable in the future.
Since 2015, online searches via mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In reality, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While more traditional SEO techniques such as link building will still be beneficial in 2018, there are other emerging trends that Google is focussing on in the future which may extensively evolve the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Bunbury on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsbunbury.com.au