The Ultimate Tutorial to Keyword Research and Planning

The Ultimate Tutorial to Keyword Research and Planning

Digital Marketing Bunbury, Digital Advertising Bunbury, SEO Company Bunbury, Internet Marketing Experts Bunbury

Market research is one of the most significant assets that a marketer can work with to discover relevant information that will assist in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– working with data to encourage your target audience to visit your website.

Keywords in essence summarise the essence of your website in a handful of words. Since there are many different ways to say the same thing, marketers make use of keyword research to help them to make selections based on client and competitive data, rather than just guessing. This article will demonstrate to you how to execute keyword research in a somewhat straightforward and accessible way.


How to perform keyword research?

There are six basic procedures to abide by when conducting keyword research. The ultimate objective is to develop a list of extremely targeted keyword phrases that describe your website content appropriately. Let’s look at this process in more detail.



Start by building a list of words and phrases that you believe your target audience would use to define your products or services. Think about how your customers would locate you on the internet. What sort of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your buyers use modifiers such as ‘free’?

As you can see there are a large number of variables to look at, however, the most important part is to think like an ordinary consumer and how they would deal with looking for your products or services.


Using a research tool

Making use of a keyword research tool to mine your keyword data will help you to identify which phrases have the finest combination of demand, relevance and attainability. All of this can be conducted with Google AdWords Keyword Planner, however, paid tools such as WordTracker offer more innovative insights into competitive analysis, alongside additional data from Bing and Yahoo! search engines.

In the Google Keyword Planner, for instance, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This method will provide you with exact match search results and keyword suggestions, delivering you information on the popularity of your keyword phrases as you’ve inputed them.


Refining your keywords list

Since Google Keyword Planner is developed to assist with Google Ads, your results will be categorized into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to view a thorough list of keyword suggestions arranged by monthly average searches.

Mostly all research tools will give you suggested keyword phrases very similar to your originals, however, they present you with valued insights into the exact language your target audience chooses to browse for your products or services. These insights can aid you in building and refining your keywords list, along with helping you with your product and content roadmaps.


Verifying keyword relevance

Now, you are going to have an enormous list of keywords so it is essential that you sort through this list using relevance as the central criteria. This means keywords that directly illustrate your products or services or the content of your landing page. If a phrase does not describe your content succinctly and effectively, simply remove them. Don’t try to trick Google, or your customers, by making use of loosely relevant keywords.


Verifying keyword demands

Whether or not you are an SEO advertising specialist or a local business owner doing it yourself, you will be equipped to figure out the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A high search volume implies that not only is a certain phrase very prominent, but that currently, this is the specific language that consumers are utilizing to discover your products or services. Using keyword phrases in high demand will optimise your website considering that Google will find your content remarkably accurate.

It’s usually best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to ensure you connect with each of your target market’s preferences.


Competitive Analysis

Now that you comprehend your keyword relevance and demand, it’s crucial to assess what your competitors are doing. Carry out a search for a keyword in your refined list. If you see results for comparable products and services, or particularly competitive brands, then this is terrific! Assess the style of language the top results are using, and attempt to find weak factors in their web pages so you can improve yours. it is vital to have a comprehensive idea of where you stand with your competitors. You don’t have to be the number one search result to prosper, you merely need to be competitive.

Your keyword research does not have to take up too much time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to assist you with your keyword research planning, contact Internet Marketing Experts Bunbury on 1300 595 013 or visit


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