The Battle of the Brands
Your Website SEO Strategy in Bunbury is still considerably about keywords, but there really is one concern that some organizations face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will also help you learn about which keywords perform well in your niche and boost your Website SEO Strategy. I recollect I think I devoted about a year stressing about one specific keyword that, no matter what I did, I could not get on the first page of Google. The explanation was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google despite all your SEO efforts will never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Bunbury, it would be terrific if for anybody that searches for ‘Yamaha’ in Bunbury your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I figured out that I could dominate all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very worthwhile. Remember – Your Website SEO Strategy is about making money, not where you turn up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Bunbury on 1300 595 013 or visit, www.internetmarketingexpertsBunbury.com.au