SEO’s strength comes from Quality Content
SEO is based upon a strong base of quality content, so is your Bunbury company in fact strong enough to succeed? Far too many places out there are producing content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is inundated with small businesses, like yours in Bunbury, that just try to get some attention, but annoy people instead. Every online marketer, Local business and even just internet user would love to have that one post or video go viral and let the Social Media Machine just produce free attention – but the truth is it is a lottery, and the most effective plan that everyone can follow is to make continually quality content for your fans to love, like and share.
There are a few Big Picture ideas that you need to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a rapid paced and constantly changing environment, as such you have to make sure you reach people when it is going to be most effective. This means everything must relate to you, your business, your audience and what you intend to achieve. When you post about something that your audience genuinely appreciates you will see better response.
Content is not just words.
remember that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Top quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when making content. If you can continuously make posts that symbolize one of the Three E’s then you will be on the path to creating a reputation for quality content.
If you are not sure about what your online or local Bunbury target market will view as quality, then among the simplest ways to figure it out is to work on some research. Take a look at your competition or at other areas around your market to see what other company’s in Bunbury post and what sort of interaction they get. You shouldn’t be wanting to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it however, one of the quickest ways to know what your Audience will identify with will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be surprised by what you find out. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Bunbury on 1300 595 013 or visit, www.internetmarketingexpertsBunbury.com.au