SEO Tactics To Forget About in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s vital for businesses to take advantage of online strategies and techniques that broaden their visibility to customers that are actively searching for their services or products. Search Engines are without a doubt the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a reliable investment that will raise your visibility and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prevalent SEO tactics from five years ago may result in your website being penalised today.
Rather than investigating the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make to try to increase their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can promptly determine how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO tactic since the creation of SEO, and its effectiveness as an SEO tactic has progressed fairly quickly since then. Although link building continues to be amongst the leading three SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public endorsement which correlates with useful information on a website.
Aggressive link building materialises where links are extracted in an irregular way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many people still regard to be effective is excessive internal links. There is a common misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The intent in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a vital role in SEO, so it’s important not only to detect any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most popular technical problems that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to improve your SEO, and this can be done largely with the image filename and alt attribute. For example, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that an effective SEO strategy will improve a website’s SERP rankings and exposure, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to flourish in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last several years, get in touch with Internet Marketing Experts Bunbury on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbunbury.com.au