SEO Company Bunbury – Beware the SEO Traps.
SEO Agencies in Bunbury may all seem the same, but if you develop enough information you can protect yourself from falling into ploys.
Several years ago when I was discovering the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular business was popular in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, around a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that lots of Bunbury business would have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Bunbury that know a bit relating to the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Bunbury, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses cheap and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s happening. Never lose sight of that it’s your company, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when searching for a Bunbury SEO Company.
- Does the SEO firm have the capacity to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to determine which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO Company wanting to understand your sales process?
- How do they handle coverage and communication?
- Do they offer you quick-fix promises?
If you are searching for a few ideas and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Bunbury on 1300 595 013 or visit, www.internetmarketingexpertsBunbury.com.au.