Google AdWords Management Bunbury – Do people actually take notice of your ads?
Google AdWords Management is a necessary part in any SEO and Marketing campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the results you are after.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will produce some new business for them. If you are a business in Bunbury (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really essential ideas that will really help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – finding out all functions.
There are in fact 2 versions of AdWords. It may appear a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is regular AdWords, and there is AdWords express. If you are a local Bunbury company then odds are that you would have been urged at the start of registering AdWords to run a campaign through express (it assesses the size of your business from your website and makes a recommendation) if this is the case, I want you to find the regular AdWords and start using that because it is much more powerful and has amazing features like more specific targeting so you can reach your Bunbury clients more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get classic AdWords by just searching for AdWords and following the cues, but bear in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will never ever see any real results– and not just due to the fact that results cost more, but because you have to have a bigger campaign in order to actually see the successful aspects, and the not-so-successful parts. A good way to figure out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the estimated expenses slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just should think about how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to find out what will help you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t know that you get metrics from a campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because sometimes ads will get a big rise at the start that gives you misleading assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Bunbury, and I have worked in this business extensively. I have started by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are trying to find more information about what to seek in a successful Google AdWords campaign, or wish to talk to an SEO agency to boost your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsBunbury.com.au.