SEO Advertising Bunbury – What will 2016 hold for local small business?
SEO Advertising in Bunbury is a complicated task, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them next. This is of course, challenging. You can never know what is around the corner, but if you determine the vital parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I hope to try and point out to you a few of the major trends that have been emerging in 2015 throughout the Bunbury SEO industry and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Bunbury business.
This is the most significant developing trend and it is going to keep improving in significance. This means that if you are an Bunbury company and you are looking for local customers, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising pattern that local Bunbury searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are rapidly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain interest in Bunbury.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Bunbury business. 1– you should be listening to growing patterns, and ensure you have the capacity to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start making use of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore straight into their wallets.
Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting advertisings to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Bunbury store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s a smart marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how men and women can keep reinventing ways to get their company out there, and the same may possibly be done for your local business in Bunbury. Be creative and even analyze what other people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to include a related idea into you own campaign.
My closing pieces of parting suggestions– and these are things that you should do right away, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Bunbury level, and also boost your authority and perhaps even become an useful resource for people. This goes to your local SEO efforts which are key in 2016. So you will most likely discover that the future actually looks efficient for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Bunbury businesses, so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are wanting to enhance your SEO efforts, then contact Internet Marketing Experts Bunbury on 1300 595 013 or visit, www.internetmarketingexpertsBunbury.com.au.