Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can reveal their displeasure with the 140 character limit in more detail, since Twitter has formally confirmed that they have inflated the character limit to 280 per Tweet!
The social networking site, which was launched in 2006, grew swiftly to become one of the most famous social media platforms across the world, however recent drops in growth prompted the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is vastly dissimilar to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.
Despite the 140 character limit that clearly defined the social networking service, Twitter broadcast on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After performing a series of tests over the last few months, Twitter decided that they wanted to widen the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no necessity for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English conversely, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After administering an assortment of tests to targeted users, Twitter obtained valuable results and conceived the 240 character limit would be favourable for the majority of users. Considering that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Also, users would now have the ability to easily fit their beliefs into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what influence will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter broadened the character limit, users have experienced a higher level of responses which generated more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The widened character limit means that users will have shorter threads of conversations, because they can fit more material into a single message. Users with long threads of conversations reported that it can often be challenging to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more descriptive information into a single Tweet which creates higher engagement rates.
Increases customer communication
With the surge of firms using social media as a way to manage customer service matters, customers can now express a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is significantly enriched. Prior to this update, many users would have looked to other social media platforms like Facebook to report customer service issues simply because the character limit was too restraining.
Longer Tweets means that companies can amplify the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media networks if they needed to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
Though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to stay on top of changing user behaviour is essential for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, just speak to Internet Marketing Experts Bunbury by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsbunbury.com.au