This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)
In today’s hostile landscape of online marketing, there’s no question that content is king. Content is everywhere and people love consuming it! It should come as no surprise that content is at the hub of most marketing strategies, with nearly 94% of small businesses directing their efforts on content marketing. Having said that, with nearly every businesses now concentrating their marketing campaigns on content, it’s becoming more and more difficult to stick out from the crowd and make your content marketing engaging and effective.
Have you attempted content marketing but found that you’re not getting the desired results? Well, you’re most likely one of many organisations that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most useful ways of developing your customer base. So, here are 4 reasons why your content marketing might not be performing and most importantly, the best way to fix them!
- You don’t have a strategy
Similar to any investment, if you don’t have a strategy and specific KPIs to assess results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any targets then you’re just aiming in the dark. For you to generate stimulating content that viewers will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.
Regardless if you intend to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.
- Your content is not original
With the massive number of online business in today’s times, it’s critical that your content is distinct from others. Too many businesses will design content without examining the competition and as a result craft content that simply gets lost in the crowd. Your content should be intriguing, stimulating, and most importantly, offer value to users by offering solutions to frequent pain-points in your niche. In addition to this, different kinds of content suit different communication techniques, so think about the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or interesting text.
- You don’t promote your content
Some of the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever witnessed, who will view it if they don’t know it exists? If you want to triumph with your content marketing, it’s very important that you promote your content through all available channels, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your sector.
Proposing it as a guest post to bloggers in your industry.
Providing links to your content when commenting on other blogs and forums.
- Your content is not search engine friendly.
Content comprises a hefty portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising meta tags.
Conduct some groundwork to identify the most suitable keywords that your viewers would use to find your content. In addition, use meta tags to your advantage to draw more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the prospects of earning more high-quality, reliable links from relevant businesses.
At the end of the day, there might be thousands of reasons why your content marketing isn’t offering you the intended results, however the above points should deal with the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competition, and your keywords, and craft intriguing content that your audience will naturally engage with.
If you’re contemplating giving up on content marketing due to substandard results, phone Internet Marketing Experts Bunbury who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsbunbury.com.au